I really like this ad, and it makes me smile when I see it down in Baltimore. A recent issue of The Urbanite carried an article about the local-regional snack industry, of which Utz is a major player. The combo of Mr. Boh and the Utz girl in this ad is just brilliant local marketing. And a sweet piece of "commercial art," so to speak to build a bit of brand awareness and community pride.
3 comments:
I wonder if the owner of the billboard is aware of what is on the back of it.
I think so...it was part of Artscape.
I really like this ad, and it makes me smile when I see it down in Baltimore. A recent issue of The Urbanite carried an article about the local-regional snack industry, of which Utz is a major player. The combo of Mr. Boh and the Utz girl in this ad is just brilliant local marketing. And a sweet piece of "commercial art," so to speak to build a bit of brand awareness and community pride.
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