I really like this ad, and it makes me smile when I see it down in Baltimore. A recent issue of The Urbanite carried an article about the local-regional snack industry, of which Utz is a major player. The combo of Mr. Boh and the Utz girl in this ad is just brilliant local marketing. And a sweet piece of "commercial art," so to speak to build a bit of brand awareness and community pride.
I wonder if the owner of the billboard is aware of what is on the back of it.
ReplyDeleteI think so...it was part of Artscape.
ReplyDeleteI really like this ad, and it makes me smile when I see it down in Baltimore. A recent issue of The Urbanite carried an article about the local-regional snack industry, of which Utz is a major player. The combo of Mr. Boh and the Utz girl in this ad is just brilliant local marketing. And a sweet piece of "commercial art," so to speak to build a bit of brand awareness and community pride.
ReplyDelete